Enter 4 numbers. Get a dollar figure you can actually act on — plus a plan to fix it.
What you typically charge per deal or unit
Units sold or deals closed monthly
Estimated share of lost deals where a competitor was cheaper
How much cheaper the competitor was on deals you lost
that's $8,100 over 12 months
That's like losing 1.4 sales reps worth of quota every year
Based on $70k base + 20% commission