Shopify & DTC Pricing

Stop losing Shopify sales to competitors who just dropped prices

Stratify watches every SKU your competitors sell and tells you exactly what to charge to win the deal — without checking spreadsheets at 2am.

The problems DTC founders actually face

A competitor drops $12 on your best SKU at 11pm on a Thursday — and you don't find out until you're losing carts

Pain point #1 — Surprise price cuts on key SKUs

✓ Monitor every product page your competitors own
✓ Get alerted the moment a price drops, not the morning after
✓ Know which SKUs are in price war territory before you lose margin

Your "competitor pricing" process is a Notion doc, a spreadsheet, and three browser tabs you check when you remember

Pain point #2 — Manual competitor spreadsheets

✓ Auto-checks run every 4 hours so you never have to remember
✓ Full price history so you can spot patterns, not just snapshots
✓ One dashboard instead of four browser tabs and two spreadsheets

You match every price drop just to stay competitive — and wake up six months later wondering where your margin went

Pain point #3 — Race-to-the-bottom anxiety

✓ Choose match, undercut, or hold-premium strategy per SKU
✓ Get specific price recommendations with reasoning, not just raw data
✓ Know when to undercut and when to stay put — before you react

How Stratify works

1

Paste URLs

Drop in your competitors' product or pricing pages. Setup takes under 5 minutes — no Shopify app required.

2

Auto-checks every 4 hours

Stratify monitors every URL on your list. You get alerted only when something actually changes.

3

Get 'what to charge' recommendations

Not just raw data — Stratify tells you the exact price to set and why, so you can act in seconds.

No Shopify app needed. No spreadsheets. No manual scraping. Works with any URL your competitor is willing to publish.

Stratify vs. Prisync — what you actually get

Feature	Stratify	Prisync
Starting price	$49/mo	$99/mo
Price recommendations	Yes — tells you what to charge	Dashboard only, no recommendations
Self-serve setup	Under 5 min	~1 hour + onboarding
Strategy mode	Match / undercut / premium	Manual rules only
Price history	Yes	Yes
Email + Slack alerts	Yes	Yes

See Prisync vs Competera vs Stratify in full: Full comparison →

Stop losing sales to price cuts you don't know about.

Start free at $49/mo. No annual contract. No Shopify app install. Setup in under 5 minutes.

Start free — $49/mo → Try the demo